Design Philosophy
Geely Auto should look to global trends but our cars should also have a hint of where the company originates from.
Geely Design Philosophy
For many years, Geely brand is committed to the same principle: overcoming the frontiers of technological capabilities, making technical breakthroughs in the field of automotive production, creating high-quality and safe cars, striving to become one of the world’s leading automakers.
The power of Geely is expressed in its passion for innovation and continuous improvement of its products, with a focus on safety, quality and technology with the care for the environment.
DESIGN PHILOSOPHY
The company focuses on global design trends of the industry and retains characteristic features. Geely Design is a young, dynamic global team. Geely Design is a forefront of every piece manufactured by Geely. It cooperates with subsidiary brands included in Geely Auto group of companies, such as LYNK & CO and London Electric Vehicle Company (LEVC).
Approachable
Geely Auto is an independent and authentic Chinese brand that is able to succeed on a global basis.
Bright
We are at the forefront of the Chinese entrepreneurial mindset, we are optimistic about the future and have the will to succeed.
Stunning
We benchmark against global designs with refinements that show a hint of where we come from. We’re not making global cars, we’re taking Chinese cars global.
Surprising
The latest technology should not be associated with the price tag, we believe that technology should be accessible to all and integrated seamlessly into the user’s experience.
These guiding pillars at the core of Geely Auto’s design ensure that we meet the demands of the new global consumer no matter where they are and guarantee that Geely Auto products are segment leading.