Design Philosophy

Geely Auto should look to global trends but our cars should also have a hint of where the company originates from.

Geely Design Philosophy

For many years, Geely brand is committed to the same principle: overcoming the frontiers of technological capabilities, making technical breakthroughs in the field of automotive production, creating high-quality and safe cars, striving to become one of the world’s leading automakers.

The power of Geely is expressed in its passion for innovation and continuous improvement of its products, with a focus on safety, quality and technology with the care for the environment.


The company focuses on global design trends of the industry and retains characteristic features. Geely Design is a young, dynamic global team. Geely Design is a forefront of every piece manufactured by Geely. It cooperates with subsidiary brands included in Geely Auto group of companies, such as LYNK & CO and London Electric Vehicle Company (LEVC).

Geely Brand Attributes

These guiding pillars at the core of Geely Auto’s design ensure that we meet the demands of the new global consumer no matter where they are and guarantee that Geely Auto products are segment leading.